Diamonds
International

Diamonds International^®, the ultimate treasure trove of luxury bling, asked Thinkhouse to write and produce a customer journey and video to promote their high-end product line of luxury watches, diamond and precious stone jewelry. 

Our “Hello Gorgeous” video campaign faced the ultimate test: 

Thinkhouse was given 10 days to produce a video (and customer journey thru emails and landing pg) that would captivate and convert cruise ship onlookers with 2 digital barge billboards circling the Norwegian Sky Cruise Ship as it sailed out of the Port of Miami. 

We delivered sparkling results! 🚢 💎

Onlookers were invited to scan a QR code to connect to Free WiFi and score a Free $500 Gift Card to use at any of the 100+ Diamonds International^® stores! 💎✨

The “Hello Gorgeous” concept was designed to catch the eye and resonate with the cruisers about the stunning jewelry found at DI. By using a bold type treatment on a black background paired with up-close imagery of fine, sparkling jewelry, we captured attention and created visual impact that would aim to attract thousands of eyeballs from the ship. 👀

Diamonds International was thrilled with the results of the campaign… and we can’t wait to find out what we’re working on next! 💍🎉

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