Diamonds
International

Where Strategy
Meets Success.

Hello Gorgeous Campaign

Diamonds International®, the renowned Caribbean jewelry retailer, asked Thinkhouse to write and produce a customer journey and video to promote their high-end product line of luxury watches, diamond and precious stone jewelry. 

Our concept: Hello Gorgeous. 

Thinkhouse was given 10 days to produce a video (and customer journey thru emails and landing pg) that would attract the attention of and convert cruise ship onlookers with 2 digital barge billboards circling the Norwegian Sky Cruise Ship as it sailed out of the Port of Miami. 

Thinkhouse delivered sparkling results! ???? ???? The one hour campaign resulted in over 500 gift card downloads!

Onlookers were invited to scan a QR code to connect to Free WiFi and score a Free $500 Gift Card to use at any of the 100+ Diamonds International® stores! ????✨

The “Hello Gorgeous” concept was designed to catch the eye and resonate with the cruisers about the stunning jewelry found at DI. By using a bold type treatment on a black background paired with up-close imagery of fine, sparkling jewelry, we captured attention and created visual impact that would aim to attract thousands of eyeballs from the ship. ????

Diamonds International was thrilled with the results of the campaign… and we can’t wait to find out what we’re working on next! ????????

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